Business Model Generation

I wonder how many photographers seriously consider business models and even applying their creativity to developing new business models. Frankly I’ve always thought business models were fir the MBA crowd and not something that I needed to worry about. With some prompting from people like ‘Photo’ Jack Hollingsworth I’ve been giving the business side of photography a harder look in recent weeks. There are lots of great resources for photographers, such as Fast Track Photographer and Fast Track Photographer Business Plan both written by Dane Sanders, although I find myself more aligned with books such as ‘Taking the Leap‘ by Cay Lang which seem to have painters as the primary audience but easily translates to the other visual arts.

The Book Business Model Generation (get a free 72 page preview here) provides a visual tool that helps you build a business model that you can use to test your ideas. I’ve been able to easily flesh out some of my ideas and identify questions that I need answering before moving ahead. A video showing how to use the tool – the Business Model Generation Canvas is below.

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