Friday Inspiration: Arturo Chapa

Horse and Rider

Over the past few weeks I’ve been thinking about, and continue to think about, book design. What are the elements of a good photobook? I have lots of photobooks to look at and I continue to work through them identifying the elements that work and don’t seem to work.

I was very interested to hear the discussion that Michael Reichmann had with book designer Arturo Chapa regarding the preparation of Reichmann’s 20 year retrospective book, the proceeds of which will be used to seed the charitable foundation ‘The Luminous Endowment for photographers’.

Chapa has a number of interesting things to say about his philosophy of designing books. The most pertinent for me was his assertion that you shouldn’t see the design. If the book is well designed you just see the images. You don’t see the design, you don’t notice the quality, you just see and remember the images. It’s all in support of the content. Check out the video below for more about how Arturo Chapa thinks about book design and manages the process of getting the book printed to the standard that he demands.

Making the Book: Michael Reichmann – a 20 year Photographic Retrospective from The Luminous Landscape on Vimeo.

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