Managing Expectations

I continue to think about and torture my friends by asking them about making Art and making photographs specifically. What is it for? Who is it for?

There are so many ways that we can use our time why make art if it’s not putting food on the table? Why make art if there’s no waiting audience for it?

The answer that I keep coming back to is that for me, and I suspect many others, creating things is an internal drive. I just have to do it. The world gets out of balance without the ability to create things. Nice if there’s and audience for what we’re making but it’s not the reason for making it.

Where things get a bit wobbly is when you have expectations for what you are creating. Whether it’s the standard that you set for yourself for quality? Whether it’s the ‘likes’ on Instagram or the number of pieces sold. Focusing on these things as measures of how good the work is will inhibit your progress as an artist.

Instead it’s much better to focus on the process of creating. Thinking about how many days did I get out to photograph this week, this month, this year or how many photographs did I ‘finish’ – take through the edit process and print? Seems to me a much better way to measure our creative output.

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