Having looked through the boxes of prints that I have it made me think about how we share our work with the world.
If you’re like me then one of the most exciting was to offer my work into the world is in the form of a book. To do this using the traditional offset printing route can be an expensive undertaking. Print on demand services such as Blurb or MagCloud are certainly a pragmatic alternative but the unit cost of the book can be a little steep.
I’ve been thinking about alternatives to the print on demand style books such as handmade ‘artists books’. More about that in coming posts.
An alternative to the book is the folio – a concept that I believe Brooks Jensen originated.
A folio is a collection of loose prints, with or without text, in an enclosure. I made some for my ‘Going Coastal’ project many years ago, take a look at the video below to get a better a sense of this.
I really like this idea – it’s a book like object, manageable in size and can be produced relatively easily. I think more of us interested in presenting our work as books should explore the concept.
When I was thinking about what I had learned in the Portfolio Development class with William Neill, one of the things that I was reflecting on is how much you can learn from the other students. A good group that are freely sharing their previous experiences, understanding and viewpoint can really support your growth.
One of the students in the class turned me on to Lenswork – a magazine that I had never heard of and certainly wasn’t carried in the local bookstores at the time. I eventually ended up getting a subscription so that I could see what it was all about. Lenswork is a bimonthly magazine that emphasizes photographs not gear and is exquisitely printed – book quality printing. From what I understand the emphasis on photographs is very similar to the principals that were at the heart of Aperture Magazine when it was established and under the guidance of Minor White. To see some of the early issues check out this anthology.
The editor, Brooks Jensen, is an accomplished photographer and his work can be found at his personal site, Brooks Jensen Arts. The image above is from Brooks’ first Winter Trees portfolio – you can download a pdf of the portfolio here. I continue to be fascinated by this image – it has a depth to it, a three dimensionality, that I have not experience in any other photograph. I was fortunate enough to be able to get a print of this image when Brooks was still selling individual images and it is even more stunning in the flesh, as it were.
Brooks’ thinking about photography that he shares through his writing and podcast have had a profound impact on my thinking about the ‘photographic art life’. He makes really great points about in his article about what size should editions be, has suggested multiple ways of presenting your work to your audience including, Folios and Chapbooks and additionally was an earlier adopter of PDFs. I have learned a tremendous amount from Brooks and think you would too. Go take at look at Lenswork, Lenswork online and Brooks Jensen Arts. Listen to the interview with Brooks in the interview below.