
I am crossing my fingers and hoping I don’t jinx myself by saying this but I have impressed myself with my ability to keep up with posting on Instagram. I had set a creativity challenge for myself earlier in the year – originally it was to post on Instagram everyday but instead I decided to post every other day. Remarkably I’ve kept up with it!
Like photography and all forms of social media there is a good deal of editing involved. I am not showing everything that is going on for me only when I’m moved to use the camera. Nevertheless I am capturing my life one frame at a time.
Many of these photographs have special meaning for me but I wonder whether they connect with an audience. Certainly none of the images have ‘gone viral’ so that’s one kind of answer to this question.
One question that I’m returning to is ‘who are you creating for? Is it for yourself or your ‘audience’?’ I have always been advised to create for yourself but market to your audience.
How do you think about this? Where is ‘audience’ in your creative process? Not considered or front and center? Or somewhere in between? Is that working for you? I’d love to hear about it.